Hypebeast -
26 Dec 2012 15:16

Iconic English brand BOY London has released its Holiday 2012 collection with a range of tees, hats, and crewneck sweatshirts. Using its eagle logo as a base for inspiration, BOY London has manipulated the logo in several ways, creating a powerful brand image. The minimalistic take on this collection pays tribute to the classic nature of the brand, which was founded in 1977 by Stephane Raynor. The brand's expertly tailored fits, which drape the body through slightly longer seams, are the ultimat...
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